HEROIC Cybersecurity is in search of a Digital Marketing Strategist to amplify our digital footprint and drive more value through online marketing channels. This role involves strategizing and executing digital marketing campaigns across various platforms, including social media, blogs, and video platforms to increase brand awareness, engagement, and conversions. The ideal candidate should possess a comprehensive understanding of digital marketing trends, demonstrate expertise in creating and managing content across digital platforms, and have a successful track record of developing digital strategies that enhance brand visibility and achieve marketing goals. A portfolio demonstrating experience with digital marketing campaigns and a strong background in content creation, especially video editing for social media reels, is essential.
A background in cybersecurity is highly desirable for this role.
As our Digital Marketing Strategist, you will focus on building and executing strategies that amplify our brand, engage with our online community, and elevate our position in the cybersecurity industry.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and achieve marketing objectives.
- Oversee and manage all digital marketing channels, including social media, blogs and video platforms to ensure brand consistency.
- Create and curate engaging content for various digital platforms, including video reels, blog posts, and social media updates.
- Analyze digital marketing analytics, prepare performance reports, and provide insights for strategy optimization.
- Stay up-to-date with digital technology developments and social media trends to incorporate into marketing strategies.
- Collaborate with the marketing team and other departments to create cohesive and effective campaigns.
- Conduct market research to identify digital marketing opportunities and competitiveness.
Requirements:
- Proven experience as a Digital Marketing Strategist or similar role.
- Comprehensive portfolio of digital marketing projects.
- Strong understanding of how to use digital marketing platforms and analytics tools (e.g., Google Analytics, SEMrush).
- Proficiency in content creation and editing tools, with a strong background in editing social media reels.
- Up-to-date knowledge of the latest digital marketing trends and best practices.
- Excellent communication and collaboration skills.
- Effective time-management skills.
- Experience in the cybersecurity industry is preferred.